Bridging the gap between
what people say and do.
say_do links human insight to business value – revealing the path forward for brands and their business; people and their experience. Through human-centered research and storytelling, we drive confident decision-making for customer insights, UX design, AI strategy, and product development teams.
proven partnerships__
real-world impact__
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Target Circle: In-Store Beta Testing & National Experience Rollout – Design Research
Collaborators & Affiliations:
Kelton Global, Target Loyalty, Target UX -
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Warner Bros: Harry Potter Magic Caster Wand - Design Research & Fan-based Ethnography
Collaborators & Affiliations:
Kelton Global, frog, cig, Google ATAP -
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LEGO: Physical-to-Digital Experience Ecosystem Strategy – Design Research & Service Design
Collaborators & Affiliations:
Material+ -
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Bloomberg: BGOV Rebrand and Digital Strategy – Content Marketing & UX Direction
Collaborators & Affiliations:
Bloomberg Creative Studio, BGOV Marketing -
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WhatsApp Pay: P2P Payment Global Launch Strategy – Global Ethnography
Collaborators & Affiliations:
Kelton Global, Quipper India, MindSpark -
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Institute of Design: UX Research and Experience Modeling – Curriculum Design & Teaching
Collaborators & Affiliations:
Illinois Tech -
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Best Buy: Store Format and Digital Services Strategy – Design Research & Experience Innovation
Collaborators & Affiliations:
Kelton Global -
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EMVCo: Remote Secure Payments Worldwide Launch – Global UX Research & RITE Testing
Collaborators & Affiliations:
Kelton Global, Visa, Mastercard, Discover, Amex -
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United Airlines: Rebooking Experience Redesign – Design Research & Service Design
Collaborators & Affiliations:
Fjord, Accenture Song -
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Samsung: JetBot 90 AI+ Robot Vacuum – AI Interaction Design & Product Management
Collaborators & Affiliations:
Carnegie Mellon University, Human-Computer Interaction Institute
all things in moderation__
We view research moderation challenges through the lens of the say_do Experience Ecosystem Model. This research lens puts customers, their needs, and their context at the center of your team’s decision-making. It consistently yields the confidence-building, de-risking insights required to bridge the say_do gap.
We bring this context-rich mindset to all research, facilitation, and strategy engagements, including:
In-Depth Interviews (IDIs) + Focus Groups
Diary Communities + Remote Missions
UX Research + Concept Tests
Ethnography + On-Site Contextual Inquiry
Co-Creation + Play-Creation Sessions
Strategic Workshops + Research Sprints
Recruiting + Screening
No two people are the same – and neither are our projects. We pair the right methods to the right challenge, building an approach in partnership with you that that links profound human insight to powerful business value.
how we help__
Discover Unknown Opportunities
Discover potential areas for growth and innovation. Immerse in the user’s life to find untapped markets, explore uncharted territories, and seek new ideas.
Launch Experiments & De-Risk Ideas
Experiment with new concepts, ideas, and pilots. Validate assumptions, reduce uncertainties, and minimize risk before committing resources.
Design Products & Services
Understand interactions and perceptions. Delve into the user journey, emotions, and overall experiences to create products and services that resonate.
Innovate & Optimize Experiences
Develop and refine your strategy. Create market leading functionality through user testing and experiments. Ensure experience offerings better match customer expectations.
Align Vision & Lead Transformation
Align teams, clarify goals, and ensure the vision for an experience or product strategy is supported by data, insights, and common commitment.
Promote Thought Leadership
Position your brand as a leader. Leverage expertise to create impactful content that resonates with audiences and drives industry conversation.
